Email marketing is an essential part of any blog’s success. It helps you stay in touch with your readers, keeping them updated on your latest posts, and allowing you to promote your content.
If you’re a blogger, then you already know the importance of email marketing as one of the most effective ways to reach your audience and grow your blog to new heights.
In this post, we’ll take a look at 5 of the best email marketing services and platforms for bloggers and eCommerce sites in 2023.
Whether you’re just starting out or need to upgrade your current email marketing platform, this list will help you choose the right one for your business.
Read on to find out more!
Best Email Marketing Services for Bloggers and eCommerce Sites
Table of Contents
What is Email Marketing – In a Nutshell?
In a nutshell, email marketing is the practice of sending emails to your readers to engage them and market your goods or services.
By utilizing an email list, you can connect with your readers on a personal level, share new and upcoming content, as well as market your blog effectively.
To collect email addresses, you’ll need to create an opt-in form or landing page that encourages the reader to sign up for your mailing list.
The easiest method to do this is to provide something useful to your readers in exchange for their contact information, such as a checklist, training guide, or another complimentary resource.
Once you have a list of email subscribers, there are a couple of ways to communicate with them.
You could send random emails to your list, whenever you choose, which are commonly known as broadcasts.
You can use these broadcasts to make an announcement or provide your subscribers with a new blog post.
You can also set up automated sequences, sending out a sequence of pre-written emails over several days when a new subscriber joins.
With this technique, you can “set it and forget it,” with the goal of making sales or earning affiliate commissions on auto-pilot.
Whatever approach you take, maintaining contact with your list will help them develop a closer relationship with you and your blog.
Read More >>> What Is Email Marketing & Why Is It a Must for Your Blogging Business?
Things to Consider When Searching for the Best Email Marketing Services
You will want to consider many factors when choosing the best email marketing service for you.
Some important features to look into are price, template designs, ease of use, automation, integrations, and deliverability.
The Best Email Marketing Services should allow users to design visually appealing emails, segment their mailing lists, personalize content, and measure results with comprehensive analytics reports.
Finally, a good email marketing service will allow you to send the proper message to the appropriate person at the right time.
Did you know that Email marketing gives you the highest return on investment (ROI) of any marketing activity?
According to the Litmus Report, “On average, email drives an ROI of $36 for every dollar spent.” That’s a 3600% return on investment – can the stock market offer you that?
Now that you know how essential email marketing is, it’s time to choose the best email marketing service for your small business.
There are a lot of different email marketing platforms available, so it can be tough to know where to start.
Below are the 5 best email marketing services & platforms for 2023.
Let’s Get Started…
1. ConvertKit – Best Email Marketing Service for Bloggers
ConvertKit is my #1 recommendation for bloggers seeking the best email marketing services.
This email marketing platform was designed by a blogger for bloggers so they know what it takes to build an online presence and have a clear understanding of their customer’s requirements, helping YOU succeed.
Because of this, it’s one of the most popular platforms among bloggers, and for good reason.
ConvertKit makes it easy to create beautiful email newsletters and landing pages, and it offers a wide range of features that are perfect for bloggers.
The best email automation tools go beyond marketing and boost engagement by offering subscribers something other than just another way to buy stuff or sign up for something.
They include appealing designs, boosting conversion rates with automated emails, and arranging your customers to increase interaction.
ConvertKit also provides rather sophisticated email sequences based on both site activities and email behavior. Their sophisticated triggers enable some really creative list segmentation techniques:
ConvertKit Key Features (paid Creator):
- A visual email builder that makes it easy to create beautiful newsletters
- Powerful automation features that make it easy to send automated email sequences – unlimited email sending
- Visual automation builders for unlimited landing pages & forms – a wide range of professional-looking email templates to choose from
- You can personalize your email funnels by utilizing sophisticated segmentation based on various activities
- Audience tagging and segmentation – segment your list so you can send highly targeted emails
- Detailed analytics reports so you can track the performance of your campaigns
ConvertKit Pricing Table
ConvertKit’s Free plan – for new creators building their list
ConvertKit’s free plan is, well, completely FREE!
The Free plan includes:
- Free for up to 1000 subscribers
- Unlimited landing pages
- Unlimited forms
- Unlimited email sending
- Audience tagging and segmentation
- Sell digital products & subscriptions
- Community support
NOTE: The Creator and Creator Pro plans are on a sliding scale with a minimum starting point of up to 300 subscribers.
The Creator Plan – for growing creators automating their work
The Creator plan costs $15/month or $108 billed annually (2 Free Months – $72 savings = $9/month).
The Creator plan includes:
- The starting point of up to 300 subscribers
- Unlimited landing pages
- Unlimited forms
- Unlimited email sending
- Audience tagging and segmentation
- Sell digital products & subscriptions
- Live chat & email support
- Free migration from another tool
- Automated email sequences
- Visual automation builders
- Third-party integrations
- One additional team member
The Creator Pro Plan
The Creator Pro plan costs $29/month or $290 billed annually (2 Free Months – $58 savings = $25/month).
The Creator Pro plan includes:
- The starting point of up to 300 subscribers
- Unlimited landing pages
- Unlimited forms
- Unlimited email sending
- Audience tagging and segmentation
- Sell digital products & subscriptions
- Priority live chat & email support
- Free migration from another tool
- Automated email sequences
- Visual automation builders
- Third-party integrations
- Unlimited team members
- Newsletter referral system
- Subscriber scoring
- Advanced Reporting
Try ConvertKit for Free Today (my top choice for bloggers).
Get Started with ConvertKit Today!
2. Constant Contact – Best Email Marketing Service for Small Business
Constant Contact is one of the most popular and rapidly expanding email marketing providers in the world.
It’s also one of the simplest-to-use and user-friendly email marketing solutions available.
With this tool, you can easily manage your email lists, contacts, email templates, marketing calendars, and more.
With each new account, you’ll get an Email Library with simple tracking and reporting utilities, as well as social media sharing capabilities.
You can also take advantage of our free image library, Facebook ads integration, and eCommerce integration for Shopify stores. Plus, we offer list segmentation features to make your marketing efforts more targeted and effective.
With Constant Contact, you’ll have everything you need to succeed with your online presence. Offering unmatched customer support with live chat, phone calls, email, community support and a vast library of helpful resources.
You can get a free 60-day Free Trial of Constant Contact (no credit card required). Their pricing ranges from $ 9.99 per month after the introductory period is over.
Constant Contact Key Features:
Create & Edit
- Design Templates – Browse hundreds of designs
- Marketing Automation – Send timely emails
- A/B Testing – Increase your open rate
- Landing Pages – Capture new leads
Grow & Track
- List-Building Tools – Build and grow your email list
- Integrations – Connect your tech
- Event Marketing – Create and promote events
- Reporting – Track your campaigns
Social & Mobile
- SMS Marketing – Expand your reach with text marketing
- Social Media Marketing – Find new customers
- Mobile Apps – Manage your account on the go
Constant Contact Pricing Table
The Core Plan – target the right prospects & grow your customer list
The Core plan costs $9.99/month for up to 500 Contacts (Save up to 15% when you prepay for 12 months).
The Core plan includes:
- Customer list growth tools (website sign-up forms, Facebook ads)
- Email Marketing
- 300+ email templates
- Store, organize and view contacts
- Post to Facebook, Instagram, Twitter, and/or LinkedIn all at once
- Real-time reporting (list growth, views, clicks)
- Award-winning live phone and chat support
The Plus Plan – catapult your growth by attracting and converting more customers in less time
The Plus plan costs $45/month for up to 500 Contacts (Save up to 15% when you prepay for 12 months).
The Plus plan includes – everything in the Core plan, plus:
- Additional list growth tools (Google ads integrated, text message sign-up, lookalike ad targeting)
- Automated emails (resend to non-openers, abandoned cart reminder, birthday/anniversary)
- Auto-generated segments (most, somewhat, least engaged)
- Conversion and sales reporting
- Personalized kickoff call
Sales Accelerator
CRM Platform – All-in-one CRM platform starting at $449 USD/mo.
Convert more leads and retain more customers. The CRM Platform centralizes your data so you can automate—and personalize—every interaction.
- Customer Relationship Management (CRM)
- Lead scoring
- Opportunity management
- Sales automation
- Marketing automation & advanced workflows
- Tracking & analytics
- Dedicated onboarding expert
Constant Contact is a great choice for you if you’re looking for email management tools as well as excellent deliverability rates. They are my number two pick for this year.
Constant Contact 30-day Guarantee – Close your Core or Plus account within 30 days of signing up for a full refund.
Get Started with Constant Contact Today!
3. Moosend – The Best All-in-One Email Marketing Automation Tool
Moosend is perfect for small businesses that want to take their email marketing to the next level.
With powerful marketing automation features, email list-building tools, landing pages, and more, Moosend has everything you need to succeed.
By selecting from their hundreds of pre-made email templates or building a completely custom one, you can quickly generate an email newsletter and customize the design to match your brand in minutes.
The good news is that Moosend offers marketing automation tools to all subscription levels, including the free one.
You can use their automation workflow designer to send subscribers down a personalized journey each time they visit your newsletter.
Their campaign builder contains easy-to-use drag-and-drop email templates.
With this tool, you can level up your emails by adding images, text blocks, social icons, and more. You’ll have access to a huge library of email templates that come with different layouts.
The best part? They’re all responsive so they look amazing whether someone’s viewing them on their desktop or phone.
Moosend offers you the ability to see in-depth analytics for your email campaigns, including important metrics such as email opens and clicks, bounces, product views, purchases, custom event tracking, and even predicted demographics data.
Every strategy is jam-packed with conversion optimization tools, such as A/B testing, email heatmap analytics, countdown timers, conditional content, an AI engine for product suggestions, popup forms, floating bars, subscription form signs up for newsletters, and more.
Triggers, control steps, and actions are the three components of every automation. By combining all three, you can segment your email list and send activities when required.
Some Moosend Features Include:
Send an Email – Create beautiful, professional campaigns to engage your audience like a pro.
- Email Marketing
- Newsletter Editor
- Personalization
Manage Your Audience – Expand your customer base and watch your company prosper with our easy-to-use marketing solutions.
- Segmentation
- CRM Tools
Grow Your Marketing – With a comprehensive collection of features, you’ll be well-positioned to stay ahead of the competition and achieve your objectives.
- Landing Pages
- Subscription Forms
Automate Your Marketing – Automating repetitive tasks doesn’t just make your life easier–it also provides a more personalized experience for your customers.
- Marketing Automation
- Ecommerce AI
- Product Recommendation
Track Your Efforts – Measure marketing performance and gather strong information for better decision-making.
- Tracking
- Reporting & Analytics
- Custom Reports
Moosend Pricing Table
Free Trial – Try all of our features for 30 Days – FREE
The Free Trial Includes:
- No Credit Card Required
- Unlimited Emails
- Automation Workflows
- 1x Landing Page / 1x Form
Pro Plan – All features for one low price
The Pro plan starts at $9/month or $84 billed annually for up to 500 subscribers ($7 month – you save $24)
Cost is based on Subscribers:
501-1000 subscribers = $16 per month
1001-2000 subscribers = $24 per month
2001-3000 subscribers = $32 per month, etc.
The Pro Plan Includes:
- Unlimited Emails
- Automation Workflows
- Landing Pages / Forms
- SMTP Server
Enterprise Plan is Custom – it’s all you’ll ever need
The Enterprise plan – Add your details in their form to have our Solutions Team create a personalized quote for your individual needs.
The Enterprise Plan Includes:
- All Pro features
- Account Manager
- Priority Support
- SSO & SAML
- Dedicated IP
Customer Support: The Pro plan comes with phone support. If you opt for a custom enterprise plan, you’ll be assigned an account manager and have access to email, phone, and live chat support.
In addition, Moosend has video tutorials and a comprehensive knowledge base that can answer any of your questions.
If you’re searching for more sophisticated email automation tools, Moosend is definitely worth a shot.
Try Moosend for 30 days (no credit card required)!
4. Sendinblue – Budget-Friendly Email Marketing Service with Automation
Most people can easily use SendInBlue to great success, regardless of their prior email marketing experience.
SendinBlue offers a comprehensive SMS and email marketing solution for businesses of all sizes.
It’s a simple and easy-to-use platform with useful tools for generating appealing and highly engaging emails.
The free email editor for beginners is simple to use and offers the basic tools required for creating professional-looking emails.
SendinBlue’s marketing automation solutions are simple to use, making them suitable for newcomers.
You can use SendinBlue to send transactional emails, establish workflows for automatic follow-up emails, and segment users.
It also uses artificial intelligence to determine the optimal time to send mass emails, ensuring maximum email deliverability.
Sending emails is completely free with SendinBlue, which provides you unlimited contacts in its free service.
The free version has a limit of 300 emails each day, but all of your communications will have their logo.
The Lite paid plan starts from only $25 per month. You can also include SMS to your account, but the pricing will depend on how many texts you need to send.
Recently, they’ve added more sophisticated features to their premium plan. These include a landing page builder, live chat function, sales CRM software, and Facebook advertising integration.
This implies that customers now get more bang for their buck.
SendinBlue Key Features:
Communicate
- Email Marketing – With our easy-to-use email templates, craft beautiful messages quicker so you can focus on making sales
- SMS Marketing – Send time-sensitive offers and urgent messages to your customers without any delays
- Chat – Take care of customers instantly when they have a question while exploring your website
Personalize
- CRM – Instead of maintaining a notebook full of client information, you can use this app to keep track of all your customer information in one place
- Marketing Automation – Automating your segmentation and marketing messages will save you time and increase your performance
- Transaction Email – Increase the design, engagement, and delivery of your commercial email communications
- Segmentation – Increase your reach and engagement by sending your marketing communications to a more targeted audience
Convert
- Landing Pages – By creating pages specifically for each campaign, you can ensure that your visitors have a more targeted, relevant experience
- Signup Forms – Create custom forms that you can include on your website to expand your email contact list
- Facebook Ads – Create Facebook adverts from your account to retargeting contacts or target new audiences based on your contact lists
Improve
- Open & Click-through Reports – Follow the performance of your emails and discover what works with comprehensive reports for each campaign
- Email Heat Map – See how your contacts read and engage with your emails to help improve future campaign designs
- A/B Testing – Increase your email’s performance by testing two concepts and letting data choose the best one
- Real-time Statistics – With this tool, you can stay updated on your performance in real-time and be alerted to any issues as they occur
- Send Time Optimization – With our machine learning-powered send time algorithm, you can automatically Send at the perfect time with just one click
Integrate
- API – Integrate Sendinblue capabilities into any tool or product, regardless of your technical environment
- Plugins – Get the most out of your tools by connecting them with Sendinblue
Sendinblue Pricing Table
Free Plan – Get Started with Sendinblue
The Free plan includes:
- Unlimited contacts
- Up to 300 emails per day
- Chat (1 user)
Lite Plan – Perfect for new marketers
The Lite plan starts at $25/month for up to 20,000 Emails (monthly email volume)
The Lite plan includes everything in Free, and:
- No daily sending limits
- Email support
- Lite+ add-on: A/B testing, remove Sendinblue logo, advanced statistics
Premium Plan – Best solution for marketing pros
The Premium plan starts at $65/month for up to 20,000 Emails (monthly email volume).
The Premium plan includes everything in Lite+, and:
- Marketing Automation
- Facebook ads
- Landing pages – 5 landing pages included
- Multi-user access
- Telephone Support
Enterprise Plan – For marketers who need more
Have more advanced needs? Fill out their form to get in touch with their sales team.
The Enterprise plan includes everything in Premium, and:
- Custom volume of emails
- Priority sending
- 20+ landing pages
- Access for 10+ users
- SSO (SAML)
- Customer success manager
- Priority support
- And more…
Get Started with Sendinblue today!
5. Mailerlite – Grow Your Audience Faster and Drive Revenue Smarter
Mailerlite is an all-in-one platform that offers both powerful email marketing tools and easy-to-use automation features.
With Mailerlite, you can create beautiful emails using their drag-and-drop editor or HTML templates. You can also personalize your emails with images, social icons, and more.
You’ll have access to a huge library of email templates that come with different layouts. The best part? They’re all responsive, so they look amazing whether someone’s viewing it on their desktop or phone.
Plus, Mailerlite offers you the ability to see in-depth analytics for your email campaigns, including important metrics such as email opens and clicks, bounces, product views, and purchases.
Mailerlite Key Features:
Sending Emails
- Email Marketing – Increase your following and create closer connections
- Automation – Schedule your emails in advance to be sent at the best time for each individual recipient, guaranteed to make an impact
- Newsletter Editors – With a drag-and-drop editor, you can create your own emails
- Transactional Emails – To develop stronger customer loyalty, you can customize emails to your brand
Building Websites
- Website Builder – Create beautiful websites without any coding knowledge and make your business stand out
- Create a Blog – Drive traffic and engage visitors with an easy-to-build blog
Collecting Leads
- Landing Pages – With our intuitive builder, easily create pages to collect leads, or sell products and services
- Signup Forms – Looking to increase your web-based subscriber base? Invite people from all over the internet
- Email Verifier – To improve delivery, clean and optimize email lists
Selling Products
- Digital Products – To increase your income, sell e-books, downloads, and other products to grow your income
- eCommerce – Integrating your eCommerce store with email marketing, you will increase sales significantly
- Paid Newsletter Subscriptions – Setting up recurring payments is simple and easy, so that you can offer paid subscriptions
Mailerlite Pricing Table
Free Plan – for Up to 1,000 Subscribers & 12,000 Monthly Emails
The Free Plan Includes:
- 1 user
- Email support
Features of the Free plan are:
- Drag & drop editor
- Email automation builder
- Websites
- 10 landing pages
- Signup forms & pop-ups
Growing Business Plan – for Up to 1000 Subscribers & Unlimited Emails
The Growing Business plan costs $10/month or $108 billed yearly (Save up to 15% by paying yearly)
The Growing Business Plan Includes:
- Unlimited monthly emails
- 3 users
- 24/7 Email support
Everything the Free plan includes, plus:
- Sell digital products
- Unlimited templates
- Dynamic emails
- Auto resend campaign
- Unlimited websites & blogs
- Unsubscribe page builder
Advanced Plan – for Up to 1000 Subscribers & Unlimited Emails
The Advanced plan costs $21/month or $228 billed yearly (Save up to 15% by paying yearly)
The Advanced Plan Includes:
- Unlimited monthly emails
- Unlimited users
- 24/7 Live chat & email support
Everything the Growing Business plan includes, plus:
- Enhanced automation
- Facebook integration
- Custom HTML editor
- Promotion pop-ups
- Multiple triggers in automation
Enterprise Plan – For large organizations with special requirements
Enterprise Plan is Custom Pricing
The Enterprise Plan Includes:
- Unlimited monthly emails
- Unlimited users
- 24/7 Live chat & email support
Everything the Advanced plan includes, plus:
- Dedicated success manager
- Dedicated IP & deliverability consultation
- Custom landing page design
- Custom newsletter design
I would recommend Mailerlite to anyone seeking flexible pricing, excellent deliverability and who doesn’t have a huge list quite yet.
Mailerlite offers a 30-day Trial!
The 30-day trial includes:
- Access to premium features
- Live Chat, template library, auto resend, and promotion pop-ups
- Access to main features
- Email automation, landing pages, website builder, and more
- Up to 1,000 subscribers
- Send up to 12,000 emails per month
- 24/7 customer support via email
- Upgrade anytime
Try Mailerlite – Start Your 30 Day Trial Today!
Smart Reasons to Use Email Marketing Services
Email marketing is absolutely essential if you want to maintain a close relationship with your followers, earn money, and meet users where they congregate – their inbox.
When a person opts into your email list, they have expressed an interest in your company and are ready to receive communications from you.
Email is an effective means of marketing since 74% of buyers say that word-of-mouth influences their purchasing decisions.
In addition, B2B consumers trust email more than any other form of communication.
Email is a powerful tool for B2B companies, as it is the third most popular source of information, only beaten by personal workplace connections and recommendations from industry thought leaders.
You can scale your marketing efforts by using the best email service, which will save you time, money, and resources.
You can reach out to warm leads without the cold email outreach and avoid paying a fee beyond your monthly subscription.
Benefits of Using an Email Marketing Service:
- According to a Litmus Report, for each $1 invested in Email Marketing, you may expect a 3600 percent return. That’s a 3600% Return On Investment (ROI)
- Proven, pre-designed email templates make it a snap to design beautiful, mobile-friendly emails
- The benefits of multi-channel marketing via email are numerous. It enables marketers to engage customers on a more personal level and build brand loyalty and awareness
- Reach your customers in the place they’re already spending time – their inbox
- Personalization allows marketers to reach their target audience with relevant, individualized, and dynamic messages – over two-thirds of marketers claim personalization increases consumer engagement
- With a little effort or time, automated emails such as abandoned cart communications, welcome emails, and post-purchase emails may generate additional revenue.
Conclusion: The Best Email Marketing Services
I hope this list of the top email marketing services will help you choose the best one for your Internet-based business.
Since there are numerous email marketing solutions available, we want to make sure you pick the best one for your company’s requirements.
We suggest using ConvertKit for professionals who blog or create content. They provide a simple platform with sophisticated segmentation and funnels that will help you take your blogging career to the next level.
ConvertKit is our #1 choice because their platform is made specifically for bloggers, and they offer some of the best automation tools available today.
ConvertKit starts at $9/month if paid annually for up to 300 subscribers, which is a great way to start.
You can also give their 30-day Free Trial a whirl to test the email marketing platform first.
If you’re a small firm or a non-profit, we recommend Constant Contact. Not only is their pricing affordable, but their customer service is incredible.
You’ll be able to get started with email marketing immediately with the help of their onboarding team.
If you have an online store/eCommerce website, we recommend Moosend since it’s one of the best eCommerce email marketing platforms available.
For more blogging tools and resources, visit our blog post, which is jam-packed with over one hundred needed tools to help your blog grow to new heights.